About Us

By Appointment is a dedicated bespoke luxury Private Shopping Service exclusively reserved for HNWI, VIPS, members of the Ruling families of the UAE & GCC, Heads of State, Chief Executives, Ministers, Dignitaries and Family offices. We are purveyors of all things exquisite and opulent. Our award-winning service grants you exclusive access to the world’s leading luxury brands and most iconic designers.

This is a one-stop private shopping service that gives the client a unique opportunity to acquire some of the most extraordinary luxury products within the comfort of their home, palace, ranch, hotel room or suite. Our style-savvy team of Personal Shoppers provide our clients with exceptional service, attention to detail and an effortless shopping experience.

Our exclusive premium service is reserved for only the most distinguished and discerning clients on a “by invitation only basis” or “by referral”.

We provide our valued clients with a personalised, focused and hassle-free exclusive shopping experience. Our relationship with our suppliers is built on mutual trust and professionalism. We nurture a family relationship with our private clients based on values of trust, integrity and discretion.

"By Appointment is your passport to the world of luxury high fashion, fine jewellery,
limited edition watches, rare perfumes and one-of-a-kind items....”

“We always do our utmost to make it happen for our clients....”


By Appointment’s sole mission is to remain the most recognised and coveted name in luxury personal shopping services and image consulting in Abu Dhabi. Our philosophy is to provide an unforgettable experience with the ultimate combination of luxury and convenience.

Sara Khan Founder of By Appointment

Sara Khan


As an avid trend hunter and ardent style observer, I have developed both a superb judgment about luxury fashion and a keen insight into the business behind it. With over 20 years experience working closely with leading luxury brands such as Louis Vuitton, Hermes, Harrods, Selfridges, Dior, Stephane Rolland and Van Cleef & Arpels. The vast experience has taught me to be discerning and singularly focused on how to excel at servicing my clients. A portfolio of celebrated clientele including business leaders, royalty, socialites, VVIPs, sports stars, celebrities and the international jet set demands that attention to detail and absolute discretion.

After graduating from Westminster University in London, where I majored in Business and Luxury Fashion, my deep-rooted passion for excellence lead me to work in top fashion capitals like New York and Paris, where the concept for By Appointment was born. Upon arriving in Abu Dhabi in 2000, I knew I was in the right place to affect change in the evolving local luxury and lifestyle scene. After having a direct hand in numerous store openings, franchise deals and being a personal shopper / stylist to the elite, one could say I have garnered an extensive knowledge of the UAE luxury market, trends and consumer needs. With the creation of By Appointment, our ethos solely rests on offering the seemingly impossible, limited editions, unique, and exceptional bespoke luxury products from the very best designers and brands from across the globe.

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